What is a Sneak Attack?
It's a way to support independent artisans who are trying to sell their wares online. Two days a week at an appointed time, an Etsy shop with few or no sales is announced on this site. As many people as possible then buy items from that shop, resulting in a frenzy of surprise business to the unsuspecting shop! To the upper right is the current Sneak Attack schedule. To participate, show up on this site at or soon after the time of the next attack and you'll see the chosen shop name in the box to the right - in the Upcoming Sneak Attack box. Then go to that shop and purchase an item, making sure to include the words "Sneak Attack" in the "message to seller". It's also fun to tune into the current thread on Etsy to talk about it with other "attackers".
Who's behind all this?
Actually, a lot of people are! The success of this site and the Sneak Attack is thanks to a lot of different people who are happy to help make someone's day! Michael Phipps, of phippsart.etsy.com originated the Sneak Attack idea after he received his first sale in his Etsy shop. He was so excited, that he wanted to share the feeling of that first sale with others, and so the idea for Sneak Attacks was born. We have been SNEAKING up on shops since September 24, 2008!